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Month: January 2020 (page 6 of 12)

How to Build a Brand

Building your own brand essentially boils down to 7 steps: 1. Research your target audience and your competitors. 2. Pick your focus and personality. 3. Choose your business name. 4. Write your slogan. 5. Choose the look of your brand (colors and font). 6. Design

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How do you develop an IP strategy?

Here are five steps that can help you develop your own IP strategy: 1. Let your company’s size guide you. 2. Establish guidelines for creating intellectual property. 3. Analyze your competitive advantage and barriers to entry. 4. Analyze third-party interactions. 5

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How are industrial designs relevant to my business?

【How are industrial designs relevant to my business? 】
#工业品外观设计与我的业务有何关系?

Industrial designs make a product attractive and appealing to customers. Design drives consumer’s choice: the appearance of a product can be a key factor in the consumer’s purchase decision

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What kind of products can benefit from industrial design protection?

【What kind of products can benefit from industrial design protection? 】
#哪种产品可以从工业品外观设计保护中受益?

Industrial designs are applied to a wide variety of products of industry and handicraft items: from packages and containers to furnishing and household goods, from

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【What are conflicts of commitment and conflicts of interest in relation to academic research and IP? 】

University and PRI staff are expected to devote most of their time and intellectual energy to the education, research and other programs supporting the institution’s mission. A conflict of commitment arises when an individual engages in an outside activity, either paid or unpaid, that may

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