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McDonald’s has had mixed legal luck when it comes ownership of the “Mc” prefix

In the past, the fast food chain has emerged victorious from courtroom battles against smaller stores like McCoffee, a San Francisco cafe, and MacJoy, a Philippine fast food restaurant.

But their luck seems have to reversed. In 2009, McDonald’s lost an eight-year battle with a Malaysian restaurant

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Right time for trademarking product names and logos

The best time to trademark a product name depends upon when you plan on first selling the goods or services. If you’ve already begun selling product under the name, then do not wait any longer to file a use-based trademark application.

If you have not yet begun selling product, it might make sense

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Color Infringement: Microsoft vs. Google

Lawyers for Microsoft, Inc. have filed a lawsuit against Google, claiming the company’s new Chrome OS color scheme infringes on the Windows logo color scheme.

Can Microsoft really own “the four colors” used in its logo and prevent others in the industry from using them even if the logo is

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How will a colour trademark registration limit your use?

If your mark is registered in colour, you will not be able to change colours when using the mark to sell your goods or services. In other words, a registered trademark in colour requires that you use the exact same design mark with the same colours to maintain your registration. If you change any

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Is a black-and-white trademark registration broader?

#Yes, #registering a design mark in black-and-white without a colour claim (“grayscale”) generally provides broader rights and more flexibility in usage. Without a colour claim, the trademark owner is free to use any colours or no colours at all to support the registration.

The absence of colour

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