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Year: 2020 (page 33 of 93)

🥣 HOW KELLOGG’S SHREDDED WHEAT CEREAL STARTED

After Henry Perky, the inventor of the first shredded wheat cereal, died in 1908 and his two patents, on the biscuits and the machinery that made them, expired in 1912, the Kellogg Company began selling a similar pillow-shaped cereal. Previously, John Harvey Kellogg said that eating the cereal was

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👱‍♂️ THE TRUMP TRADEMARK ®️

The US President Donald Trump, his company and his family have applied for more than 1,000 trademarks worldwide since the late 1980s.

Close to 200 of those applications have been filed since 2015, the year Trump announced his candidacy for the Republican presidential nomination.

In China, marks covering

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💲 IP LICENSING SERIES 3: LICENSING AGREEMENT

A licensing agreement is a partnership between an intellectual property rights owner (licensor) and another who is authorized to use such rights (licensee) in exchange for an agreed payment (fee or royalty). A variety of such licensing agreements are available, which may be broadly categorized as

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💸 IP LICENSING SERIES 2: ROYALTY & LICENSE FEE DEFINED

#Royalty: a payment made to an owner or licensee of an IP or a set of IPs for ongoing use of their IP. It is a share of revenue paid to the legal owner of a property, such as patents, copyrighted works or franchises.

#License fee: an amount of money (usually fixed amount) paid by an individual or business

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💸 IP LICENSING SERIES 1: A STORY OF BABE

Before 1995, Beverly Hills Teddy Bear, in Los Angeles, was not so much well-known of a plush-toy manufacturer. Then Babe, a piggy star of a film released that year made the hit. The manufacturer’s co-founder and CEO, David Socha, who had previously worked for a licensing firm, secured a 3-year

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