【Pitera™ of SK-II Facial Treatment Essence owned by Procter & Gamble (P&G)】
SK-II skincare products are truly a luxury. The patent for SK-II’s proprietary Galactomyces ferment filtrate, famously known as Pitera™, had expired after the use of said proprietary ingredient was exclusive
How difficult is it to open a jar without the full use of one’s hands? How safe is it to step into the shower when one has arthritis or a knee injury? Is getting into a car always as simple as one-two-three, or could it take more planning for someone with an injured back? Asking these kinds of questions
【A lesson from Procter & Gamble (P&G)】
“Design adds value across the product development process by ensuring the product meets the often-unarticulated needs of consumers. Design is integral to the brand. At its core, a brand encapsulates the emotional and psychological relationship we
Design registration tends to be appropriate primarily for protecting exceptional designs or features, or those which might be expected to become long-lasting icons. However, if a design is counterfeited, the endless numbers of designs on the market make it hard to detect violations. Instead of design
Fashion designers are actually quite limited in their scope for creativity: clothing must fit the human body; and the general social need to conform to accepted dress codes tends to lead to uniformity. Thus, few new designs on the market are truly exceptional in form. But since difference is assessed
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